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It's a Yes! Making it in Media
with Debra Sharron & Jo Wood
This podcast will help you get hired, stay inspired and build a successful career in media. With decades of experience in recruitment and training, Debra and Jo have come together to share their honest, practical advice and discuss listener challenges and experiences.
Get the key insights and takeaways from each episode delivered to your inbox.
Latest EPISODE
Brands Are Betting Billions on Social. Here’s What It Means for Your Media Career
Social media has become one of the biggest commercial opportunities in UK media, with brands spending billions across platforms and demand growing fast for sellers. Learn how to build a career in this space from Phoebe Bright, who is shaping it at one of the UK’s leading social-first businesses.
Season 2 EPISODE 7
Selling Adtech: How to Break In Without a Technical Background
Adtech has become one of the best compensated and fastest-growing career paths in the UK media industry. Learn how to break into this career path from one of the leading experts in the field.
Season 2 EPISODE 6
Selling Out of Home in 2026: Why It’s One of Media’s Fastest-Growing Careers
Out of home media is evolving fast, creating new opportunities for media sales professionals, commercial teams and anyone looking to build a successful career in media.opportunities for anyone building a career in media.
Season 2 EPISODE 5
Retail Media in 2026: Inside a £2.7 Billion Career Opportunity
Retail media has become one of the fastest growing parts of the UK advertising landscape, creating new commercial opportunities for anyone building a career in media.
Season 2 EPISODE 4
Selling Audio and Podcasts: Skills, Trends & Career Opportunities
Agency careers are evolving fast, creating new opportunities for media professionals, commercial teams and anyone looking to build a successful career in media.career in media.
Season 2 – EPISODE 3
Selling Audio and Podcasts: Skills, Trends & Career Opportunities
Audio is evolving fast, creating new opportunities for media sales professionals, commercial teams and anyone looking to build a successful career in media.
Season 2 – EPISODE 2
Why Events Sales is Back and Bigger Than Ever.
Discover how live events are creating new career and revenue opportunities across the media industry in 2026.
Season 2 – EPISODE 1
Selling Print + Digital in 2026
Learn how print and digital media now work together and what that means for media sales careers in 2026.
Season 1 EPISODE 8
From frustration to fixes: Bridging generation gaps in media
Discover how to navigate the four-generation workplace, challenge outdated practices without seeming arrogant, and build teams that genuinely get the best out of everyone.
Season 1 EPISODE 7
Getting the most from LinkedIn
Learn how to build a powerful LinkedIn profile, create content that gets noticed, and turn digital connections into real sales conversations.
Season 1 EPISODE 6
The impact of AI: How to sound human in a world of chatbot pitches
Discover how to use AI to enhance your work without sounding like everyone else—plus the prompts, tools, and human skills that matter most in 2026.
Season 1 EPISODE 5
Negotiation skills – don’t cave! Holding your ground in tough negotiations
Learn how to handle price objections, add value without discounting, and close deals with confidence-even when clients push back hard.
Season 1 EPISODE 4
Ghosted! When to chase and when to walk away
Learn how to decode silence in sales and recruitment plus- the exact scripts and strategies to get closure without looking desperate.
Season 1 EPISODE 3
Stay, Pivot or Run? Navigating Career Crossroads…
Discover when to stay in your role, when to pivot internally, and when it’s time to make your move—plus the skills that will future-proof your media career.
Season 1 EPISODE 2
Selling YOU: How to build your personal brand – stop hiding, start shining
Learn what hiring managers actually look for in CVs and interviews – and the closing techniques that shift the power dynamic in your favour.
In this episode Jo and Debra reveal how to position yourself effectively throughout the media recruitment process. Whether you’re applying for media sales roles, transitioning from client services, or preparing for interviews, this episode shows you how to build and showcase your personal brand.
Season 1 EPISODE 1
We chose media sales- here’s why
Debra & Jo kick off the series by sharing how they each found their way into the media industry and why, after all these years, they still love it. They answer questions from three listeners about what it’s really like to work in media sales, how to keep your passion alive, and how to explain the buzz of this business to people who just don’t get it.
Want to learn more about anything we’ve discussed on the pod? To join one of our online training workshops or seek recruitment advice, click on the links below…
Get in touch
- hello@makingitinmedia.com